** FOR IMMEDIATE RELEASE **
(Holliston, MA August 19, 2013)—Color Inc. is pleased to announce today that ROSTER offers a wide selection of sports lifestyle apparel, which combines fashion, lifestyle brands, and licensed team product together for the first time.
ROSTER carries leading sports lifestyle brands such as 47 Brand, Mitchell & Ness, Touch by Alyssa Milano, Old Time Hockey, Adidas, Nike, New Era, Majestic, Original Retro Brand, and more. It’s fashionable; high-quality merchandise features all of Boston’s favorite professional sports teams: Red Sox, Bruins, Patriots, and Celtics.
“The sports lifestyle category is a new phenomenon, and ROSTER is the only store bringing this type of quality product to market,” said Al Shameklis, ROSTER. ”Our clothing items are fun, comfortable, and casual, and our retro designs offer a particularly unique look.”
While sports apparel has been historically geared toward the male audience, Roster carries a wide selection for women.
“Our women’s line is very important; it’s all about fashion, feel and fit. At ROSTER, a woman can express her team allegiance wearing something that’s made specifically for her,” said Shameklis. “And, for men, we offer something that’s a significant upgrade from your typical licensed apparel.”
Today, sports lifestyle manufacturers are looking to this category to add a new dimension to the traditional sports licensed market.
“Until now, most licensed product has been sold through your average sporting goods stores,” said Tom Emmons, Executive Vice President, ROSTER. “Today’s sports apparel merchandisers want to sell their more fashionable lines in boutiques. That’s where ROSTER comes in, its America’s first Sports Lifestyle store”
While this is only ROSTER’s ninth store, the Massachusetts based company’s foundation is built upon a 37-year history. In fact, its founder signed the first specialty lease at Faneuil Hall Marketplace back in 1976. Since then, ROSTER’s parent company, Color Inc., has grown to 45 specialty stores, including twelve in downtown Boston.
“We’re a company with a passion for retail, and we’re thrilled to open ROSTER at MarketStreet Lynnfield,” said Shameklis.
ROSTER has an existing locations at Legacy Place in Dedham, Natick Mall, Providence Place, Faneuil Hall, and the Philadelphia Airport.
Color Inc dba ROSTER